By: Vivek Bhaskaran
So, you've decided to conduct an online survey. There are a few questions in your mind that you would like answered and you are on the lookout for a fast and inexpensive way to find out more about your customers, clients etc. The first and foremost thing you need to decide what the objectives of the study are. Ensure that you can phrase these objectives as questions or measurements. If you can't, you are better off looking at other means of gathering data like focus groups and other qualitative methods. Online Surveys tend to focus in on more on "Quantitative" data collection.
Online surveys are a great alternative to expensive mail or telephone surveys. There are a few caveats to online surveys however that you must be aware of. If you are trying to survey a representative sample of the general population, please bear in mind that not everyone is online. Moreover, not everyone is receptive to online survey also. Our research has shown that the demographic that responds to online survey invitations is generally biased toward younger people.