Traditional strategic planning is rooted in cold, hard, statistics. If you’re a left-brained, analytical type, you won’t see this as a problem. But these days our creative right brains need a seat at the table, too.
In fact, 60 percent of the CEOs in IBM’s aforementioned survey named creativity as the most important quality for leaders in today’s complicated business environment. Creativity, as these executives define it, means not only encouraging innovation, new ideas and risk-taking, but also making “deeper business model changes” that result in disruptive and breakthrough innovation.